New BINJ news brand to launch next week … just in time for our big annual fundraiser!
Two months ago, I wrote an editorial explaining that after two years publishing our student-driven, independent, statewide news magazine as HorizonMass that it was time for a new name. My Boston Institute for Nonprofit Journalism colleagues and I decided some time ago that our BINJ brand was far better known than this newer publication’s brand in Massachusetts and beyond after the 10 plus years we’ve spent producing award-winning investigative reporting under that older banner—quite literally through thick and thin.
Now, after a great deal of work, we’re ready to launch a shiny new database system (to help us better serve our donors and subscribers) and, yes, an amazing new website that combines all the journalism on both our current BINJ site and this HorizonMass site into a single site at binj.news. All in time for our annual end-of-year fundraiser from Nov. 1 to Dec. 31 … and our 10th anniversary “Roast the News” fundraiser with several noted Boston-area comics on Nov. 8 (buy tickets here!).
Stay tuned for the big unveiling and our official announcement of this publication’s new name (though we’ve dropped some hints here and there) next week! We’re really looking forward to the fresh start. But you can expect to find the same quality news and views about Boston and Massachusetts in the new publication week-to-week that we’ve delivered with HorizonMass (and of course our 16 fall reporting interns will still be the beating heart of the operation). Onward!
This editorial was produced for HorizonMass, the independent, student-driven, news outlet of the Boston Institute for Nonprofit Journalism, and is syndicated by BINJ’s MassWire news service.